Signal 01 The welcome

Journey Builder

Journeys that know when to speak and when to stop

Drag triggers, waits, splits and messages onto one canvas. Welcome series, cart recovery, post-purchase, win-back and birthdays run across email, SMS, push and WhatsApp, and every journey ends the moment the customer converts.

4
channels on one canvas
30+
triggers and conditions
1 click
to pause or clone a journey
What it does

Everything inside Journey Builder

Event triggers

Start journeys on signup, cart abandoned, order placed, product viewed, app installed, price dropped or any custom event you send.

Smart splits

Branch by behaviour, order value, location, channel opt-in or segment. Each branch shows how many people are inside it right now.

Waits that make sense

Wait for a fixed time, until a day and hour, or until the customer does something. Combine with AI timing for each person.

Exit on conversion

Set a goal such as order placed. The moment it happens, the customer leaves the journey and no further messages go out.

Frequency caps

Limit how many messages a person can get per day or week across all journeys, so one shopper never feels chased.

Ready-made recipes

Start from proven flows for welcome, cart recovery, browse abandonment, replenishment, win-back and birthdays, then edit.

How it works

From tower to window in four steps

  1. 01

    Pick a trigger

    Choose the event that starts the journey, like a cart left at checkout.

  2. 02

    Add messages and waits

    Drop in email, SMS, push or WhatsApp steps with waits between them.

  3. 03

    Set the goal

    Tell the journey what success looks like so it stops at the right time.

  4. 04

    Go live and watch

    See people move through each step and the revenue each step earns.

Cart recovery

Bring the cart home without chasing

A cart recovery journey checks stock, picks the customer's preferred channel and sends the reminder when they usually open messages. If they buy on any device, the journey ends.

  • Dynamic cart block with product image, size and price
  • Stock and price checks before every send
  • Coupon only on the second reminder, never the first
  • Stops instantly on order, unsubscribe or STOP reply
Post-purchase and win-back

Keep the conversation going after the order

Order confirmations, delivery updates, review requests, replenishment reminders and win-back offers are all journeys, each with its own goal and exit rules.

  • Replenishment timing based on product usage cycles
  • Review requests after delivery, not after dispatch
  • Win-back for customers inactive for 60, 90 or 180 days
  • Birthday and anniversary journeys from profile dates
Questions

About Journey Builder

01Can one journey use email, SMS, push and WhatsApp together?

Yes. Each step picks a channel, or lets the AI Send-Time Optimiser choose the channel the customer engages with most, limited to channels they opted in to.

02What happens if a customer is in two journeys at once?

Frequency caps and journey priority decide which message goes out. Lower-priority messages are held or skipped so the customer is not flooded.

03Can I test a journey before going live?

Yes. Send a test profile through the journey and preview every message, wait and branch it would hit.

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  • Email
  • SMS
  • Push
  • WhatsApp